Wednesday, 19 March 2008

Ralph Lauren takes over the world

. . . or at least one block of Madison Avenue, between 71st and 72nd.

The entire block is lined with various outposts of the RL empire. The only exception is St. James' Episcopal Church, and even that fits perfectly into the WASP, Upper East Side world of RL.

But Ralph is about to build an even bigger presence on Madison.

Just across the street from the Rheinlander Mansion, RL's HQ, sits a low rise, square-ish building that is currently home to the Ralph Lauren Sport line. RL is on the verge of demolishing that building and erecting a four storey Beaux Arts palace. The NY Landmarks Preservation Commision has given preliminary signoff on the building and RL hopes to start construction work soon.

1950s and today

No comments: